{"id":3453,"date":"2018-03-13T11:54:12","date_gmt":"2018-03-13T10:54:12","guid":{"rendered":"https:\/\/ditfirma.dk\/?p=3453"},"modified":"2018-03-13T11:54:12","modified_gmt":"2018-03-13T10:54:12","slug":"god-sogemaskineoptimering-hvad-skal-du-vaere-opmaerksom-pa","status":"publish","type":"post","link":"https:\/\/ditfirma.dk\/?p=3453","title":{"rendered":"God s\u00f8gemaskineoptimering &#8211; hvad skal du v\u00e6re opm\u00e6rksom p\u00e5"},"content":{"rendered":"<p><img src='https:\/\/wsnonline.dk\/storage\/editorials\/editorial.png' alt='editorial' style='padding:0;margin:0;height:auto;display:block;'><\/p>\n<p>Inden vi g&aring;r i gang, s&aring; lad os lige komme med en klar definition af SEO:&nbsp;<\/p>\n<p>SEO er det arbejde, der udf&oslash;res internt og eksternt p&aring; din hjemmeside, for at den bliver <a href=\"https:\/\/www.klikko.dk\/online-reputation-management\/\" target=\"_blank\">fundet &oslash;verst i Google s&oslash;geresultater<\/a>. Det kaldes ogs&aring; Search Engine Optimization, s&oslash;gemaskineoptimering, s&oslash;geoptimering og SEO-optimering (selvom sidstn&aelig;vnte er en form for dobbeltkonfekt).<\/p>\n<p>Men hvad handler SEO om &#8211; hvad er det for et arbejde, der skal udf&oslash;res, f&oslash;r man kan f&aring; den eftertragtede topplacering? Ser du&#8230; SEO er en kompleks sag, og det handler om b&aring;de s&oslash;geordsanalyser, tekstforfatning, teknisk optimering, gode brugeroplevelser, positiv omtale og links. For at opn&aring; et god placering, er der 4 hovedomr&aring;der, du skal t&aelig;nke ind i din SEO-strategi:<\/p>\n<p>1. Teknik &#8211; Google skal problemfrit kunne finde, crawle, forst&aring; og indeksere dit indhold p&aring; hjemmesiden.<\/p>\n<p>2. S&oslash;geadf&aelig;rd &#8211; Du skal forst&aring; din m&aring;lgruppe, forst&aring; hvilke ord de bruger &#8211; og s&aring; skal du implementere dem i dit indhold.<\/p>\n<p>3. Indhold &#8211; Indholdet p&aring; din hjemmeside bliver mere og mere vigtigt for Google. Det skal v&aelig;re relevant, og det skal gerne underbygges af billeder, videoer og grafik.<\/p>\n<p>4. Links &#8211; Du skal have interne og eksterne links p&aring; din hjemmeside, s&aring; du &oslash;ger brugervenligheden for dine kunder, og du skal have links udefra, der peger p&aring; din hjemmeside.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inden vi g&aring;r i gang, s&aring; lad os lige komme med en klar definition af SEO:&nbsp; SEO er det arbejde, der udf&oslash;res internt og eksternt p&aring; din hjemmeside, for at den bliver fundet &oslash;verst i Google s&oslash;geresultater. Det kaldes ogs&aring; Search Engine Optimization, s&oslash;gemaskineoptimering, s&oslash;geoptimering og SEO-optimering (selvom sidstn&aelig;vnte er en form for dobbeltkonfekt). Men [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[11],"class_list":["post-3453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ditfirma.dk\/?p=3453\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk\" \/>\n<meta property=\"og:description\" content=\"Inden vi g&aring;r i gang, s&aring; lad os lige komme med en klar definition af SEO:&nbsp; SEO er det arbejde, der udf&oslash;res internt og eksternt p&aring; din hjemmeside, for at den bliver fundet &oslash;verst i Google s&oslash;geresultater. Det kaldes ogs&aring; Search Engine Optimization, s&oslash;gemaskineoptimering, s&oslash;geoptimering og SEO-optimering (selvom sidstn&aelig;vnte er en form for dobbeltkonfekt). Men [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ditfirma.dk\/?p=3453\" \/>\n<meta property=\"og:site_name\" content=\"ditfirma.dk\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T10:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wsnonline.dk\/storage\/editorials\/editorial.png\" \/>\n<meta name=\"author\" content=\"Toke Larsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toke Larsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453\"},\"author\":{\"name\":\"Toke Larsen\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/#\\\/schema\\\/person\\\/dfa67dc753ab293dda61c0a6eadc0321\"},\"headline\":\"God s\u00f8gemaskineoptimering &#8211; hvad skal du v\u00e6re opm\u00e6rksom p\u00e5\",\"datePublished\":\"2018-03-13T10:54:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453\"},\"wordCount\":269,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ditfirma.dk\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg\",\"keywords\":[\"inspiration\"],\"articleSection\":[\"inspiration\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453\",\"url\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453\",\"name\":\"God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ditfirma.dk\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg\",\"datePublished\":\"2018-03-13T10:54:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/#\\\/schema\\\/person\\\/dfa67dc753ab293dda61c0a6eadc0321\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ditfirma.dk\\\/?p=3453\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#primaryimage\",\"url\":\"https:\\\/\\\/ditfirma.dk\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg\",\"contentUrl\":\"https:\\\/\\\/ditfirma.dk\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg\",\"width\":800,\"height\":534},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/?p=3453#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ditfirma.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"God s\u00f8gemaskineoptimering &#8211; hvad skal du v\u00e6re opm\u00e6rksom p\u00e5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/#website\",\"url\":\"https:\\\/\\\/ditfirma.dk\\\/\",\"name\":\"ditfirma.dk\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ditfirma.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ditfirma.dk\\\/#\\\/schema\\\/person\\\/dfa67dc753ab293dda61c0a6eadc0321\",\"name\":\"Toke Larsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g\",\"caption\":\"Toke Larsen\"},\"url\":\"https:\\\/\\\/ditfirma.dk\\\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ditfirma.dk\/?p=3453","og_locale":"sv_SE","og_type":"article","og_title":"God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk","og_description":"Inden vi g&aring;r i gang, s&aring; lad os lige komme med en klar definition af SEO:&nbsp; SEO er det arbejde, der udf&oslash;res internt og eksternt p&aring; din hjemmeside, for at den bliver fundet &oslash;verst i Google s&oslash;geresultater. Det kaldes ogs&aring; Search Engine Optimization, s&oslash;gemaskineoptimering, s&oslash;geoptimering og SEO-optimering (selvom sidstn&aelig;vnte er en form for dobbeltkonfekt). Men [&hellip;]","og_url":"https:\/\/ditfirma.dk\/?p=3453","og_site_name":"ditfirma.dk","article_published_time":"2018-03-13T10:54:12+00:00","og_image":[{"url":"https:\/\/wsnonline.dk\/storage\/editorials\/editorial.png","type":"","width":"","height":""}],"author":"Toke Larsen","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Toke Larsen","Ber\u00e4knad l\u00e4stid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ditfirma.dk\/?p=3453#article","isPartOf":{"@id":"https:\/\/ditfirma.dk\/?p=3453"},"author":{"name":"Toke Larsen","@id":"https:\/\/ditfirma.dk\/#\/schema\/person\/dfa67dc753ab293dda61c0a6eadc0321"},"headline":"God s\u00f8gemaskineoptimering &#8211; hvad skal du v\u00e6re opm\u00e6rksom p\u00e5","datePublished":"2018-03-13T10:54:12+00:00","mainEntityOfPage":{"@id":"https:\/\/ditfirma.dk\/?p=3453"},"wordCount":269,"commentCount":0,"image":{"@id":"https:\/\/ditfirma.dk\/?p=3453#primaryimage"},"thumbnailUrl":"https:\/\/ditfirma.dk\/wp-content\/uploads\/2018\/03\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg","keywords":["inspiration"],"articleSection":["inspiration"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ditfirma.dk\/?p=3453#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ditfirma.dk\/?p=3453","url":"https:\/\/ditfirma.dk\/?p=3453","name":"God s\u00f8gemaskineoptimering - hvad skal du v\u00e6re opm\u00e6rksom p\u00e5 - ditfirma.dk","isPartOf":{"@id":"https:\/\/ditfirma.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ditfirma.dk\/?p=3453#primaryimage"},"image":{"@id":"https:\/\/ditfirma.dk\/?p=3453#primaryimage"},"thumbnailUrl":"https:\/\/ditfirma.dk\/wp-content\/uploads\/2018\/03\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg","datePublished":"2018-03-13T10:54:12+00:00","author":{"@id":"https:\/\/ditfirma.dk\/#\/schema\/person\/dfa67dc753ab293dda61c0a6eadc0321"},"breadcrumb":{"@id":"https:\/\/ditfirma.dk\/?p=3453#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ditfirma.dk\/?p=3453"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/ditfirma.dk\/?p=3453#primaryimage","url":"https:\/\/ditfirma.dk\/wp-content\/uploads\/2018\/03\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg","contentUrl":"https:\/\/ditfirma.dk\/wp-content\/uploads\/2018\/03\/90c75df98bfdbfccca7217203acdaddb216ca515.jpg","width":800,"height":534},{"@type":"BreadcrumbList","@id":"https:\/\/ditfirma.dk\/?p=3453#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ditfirma.dk\/"},{"@type":"ListItem","position":2,"name":"God s\u00f8gemaskineoptimering &#8211; hvad skal du v\u00e6re opm\u00e6rksom p\u00e5"}]},{"@type":"WebSite","@id":"https:\/\/ditfirma.dk\/#website","url":"https:\/\/ditfirma.dk\/","name":"ditfirma.dk","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ditfirma.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Person","@id":"https:\/\/ditfirma.dk\/#\/schema\/person\/dfa67dc753ab293dda61c0a6eadc0321","name":"Toke Larsen","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/011d2add937d0f7b612865246e30d484f030c6313a7fa537bf5f2d71074a8483?s=96&d=mm&r=g","caption":"Toke Larsen"},"url":"https:\/\/ditfirma.dk\/?author=8"}]}},"_links":{"self":[{"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/posts\/3453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3453"}],"version-history":[{"count":0,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/posts\/3453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=\/wp\/v2\/media\/3454"}],"wp:attachment":[{"href":"https:\/\/ditfirma.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditfirma.dk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}